Based out of Montréal, Georgia Organizes is the brainchild of Georgia, dedicated to home organization with smart, budget-friendly solutions. Launched in November 2022, the channel draws inspiration from The Home Edit and Marie Kondo, resonating with a US and Canada-based audience, mainly young professionals and moms. As a solo creator, Georgia manages all aspects of content creation but plans to expand.
What is your channel called and what is it about?
My channel is called @georgiaorganizes and it’s all about home organization, with a major focus on organizing solutions that are smart, easy to implement, and aesthetic – all while not breaking the bank!
When did you start it? What motivated you at the beginning?
I started it in November 2022. At first, I was looking to start a business as a Professional Organizer and moved out to San Francisco for a bit to shadow a family friend who had her own Home Organization and Decluttering business. I helped her create her social media accounts and was having a lot of fun making TikToks, so I made my own accounts as well and my journey as a content creator continued from there!
Who were you inspired by? Any influences?
I’ve always been super into organizing and got very obsessed with The Home Edit and Marie Kondo’s Netflix shows during the pandemic. I started following them on Instagram and realized that home organization and decluttering content was something that people were looking for on social media, especially given how much time we were all spending at home.
How would you describe your audience?
My audience is mainly Canada and US-based, majority female, and a mix of young professionals and moms who are busy and looking for inspiration on how to simplify their lives. They recognize the need to be organized and appreciate nicely organized spaces, but don’t necessarily know how to execute that themselves. A key characteristic is that they are looking to implement systems that are functional, maintainable, and look nice, without spending thousands of dollars on storage products. This is where my content is different from The Home Edit and similar pages which are very focused on the aesthetic and a bit too idealistic to be maintained without serious discipline.
What is your creative process? Do you have people who work with you?
Right now I do everything myself from coming up with the ideas, to filming, editing, and posting, but I am looking into getting an assistant so that I can put out more content!
How do you monetize your content? Do you also have another job?
I haven’t monetized it yet, however, I’ve done some gifted collabs with brands, and continue to get reached out to about creating content in exchange for products. I am working on building a rate card and media kit to start accepting only paid brand deals given that I have over 15k followers across my TikTok and Instagram and a strong engagement rate. I would still accept gifted collabs if the product is something of high value that I’m really excited about, however!
I do have another job! I started a social media business called Georgia Media to help businesses and professionals that don’t have a social media team create quality content for their social media accounts, whether it be through end-to-end execution of the content or 1-on-1 coaching sessions (if they have a lower budget). My client base is mostly Montreal-based businesses and professionals looking to grow through Instagram, TikTok, and LinkedIn.
What is your favourite piece of content you have created? (provide link)
My most viral video is my favourite, with almost 2 million views on TikTok and over 100k on Instagram! It’s called “3 small changes I made to my kitchen this weekend to make it more organized”, and showcases 3 super easy-to-implement organizing solutions using products that are under $5 each that make a huge difference.
What is the best part about what you do? What is the worst part?
The best part is making content about something that I am genuinely passionate about! I have a lot of fun editing and when I get a viral video it’s really exciting to see the engagement. I have never boosted a post, so I’ve gotten all my views and followers 100% organically which speaks to the quality of my content and knowledge of social media, which is something I’m really proud of. The worst part is that it’s time-consuming to consistently make good quality content on top of having a full-time job and constantly feeling like I want to do more but that there are not enough hours in the day! I need to prioritize work that I’m actually making money from, so being consistent with Georgia Organizes has been a challenge and something I’m actively looking into solving.
What are your future plans for your channel?
Continue to grow it as much as possible and start to monetize it. More Reels content, being more active on stories to really foster a community, and there may be some digital products in the works 😉
Where can we follow you?
PAY IT FORWARD: Who is another Canadian content creator that you love?
@lifebyjessica makes amazing content mostly about products she recommends in the beauty space. Her videos are straight to the point and genuinely helpful which I like, and it’s inspiring how consistent she has been with her content. I actually helped her organize all of her beauty products and her content creation studio in person which was a lot of fun!
