Homegrown Business: Antonin Pasquereau of BlackCat SEO

BlackCat SEO, founded by Antonin Pasquereau, is a Montreal-based digital marketing agency specializing in search engine optimization (SEO), web development, and online reputation management. Serving clients ranging from local startups to larger Canadian companies and international corporations, BlackCat SEO crafts tailored strategies to enhance online visibility, drive organic traffic, and deliver measurable results.

What is your business called and what does it do?

BlackCat SEO is a Montreal-based digital marketing agency specializing in search engine optimization (SEO), web development, and online reputation management. We help businesses, local SMBs and bigger Canadian companies to enhance their online visibility and drive organic traffic, through specific techniques.

What made you want to do this work?

With a background in business and a passion for digital technologies, I recognized the power of SEO in connecting businesses with their audiences. I wanted to demystify SEO and make it accessible and effective for companies of all sizes. I also wanted to prove that consultants and agencies can be the first growth factor for businesses in general, which I did for my clients.

What problem did you want to solve with the business?

Many businesses struggle with online visibility and understanding how to effectively reach their target audience. We aim to bridge that gap by providing tailored SEO strategies that deliver measurable results. We try to provide insightful content through different channels, and basically offer an experience of Ethical SEO.

Who are your clientele/demographics?

Our clients range from local startups to international corporations across various industries, including e-commerce, healthcare, and professional services. Real estate, manufacturing, other agencies… we work with a lot of different businesses on a daily basis.

How does your business make money? How does it work?

We offer a range of services, including SEO audits, keyword research, content creation, and link-building strategies. Clients can choose packages or customized solutions based on their specific needs and goals. In our process, everything is custom work. We start with a free audit, and we build up a strategy that we apply to 6-month to 1-year campaigns.

Where in the city can we find your profession?

Our office is located in Montreal, but we serve clients across Canada, the U.S., and Europe.

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

Q: “How do you measure the success of your SEO strategies?”

A: We focus on key performance indicators such as organic traffic growth, search engine rankings, and conversion rates. So, our phones ringing is one of our KPI! Regular reporting and analysis ensure transparency and continuous improvement.

What is the best part about what you do? What is the worst part?

The best part is seeing our clients’ businesses grow as a result of our strategies. The most challenging aspect is keeping up with the ever-evolving algorithms and best practices in SEO. We receive so many ‘thanks’, it’s really the biggest part of gratification, even before money. Knowing you’ve been helpful is something crucial!

What is your favourite joke about your own profession?

We try to tell a client, “You’re not ranking because your site has no content.” He replied, “But I have a great logo!”

Where can we follow you?

Website | Instagram

PAY IT FORWARD: What is another local business that you love?

I have great respect for Clark Influence for expertise in influencer marketing and their commitment to diversity.