Homegrown Business: Sara Noel of Between The Lines Copywriting

We met with Sara Noel of Between The Lines Copywriting, your ally in creative business success. Specializing in website copywriting and marketing strategy, she transforms ideas into compelling narratives that define and elevate your brand. More than a wordsmith, she offers strategic marketing solutions tailored to engage your audience in the ever-evolving digital landscape.

Between The Lines Copywriting

What is your business called and what does it do?

Between The Lines Copywriting specializes in providing creative business owners with website copywriting and marketing strategy services.

What problem did you want to solve with the business?

Everyone hates writing about themselves — I’m on a mission to make selling yourself feel so much easier (and make business owners feel more comfortable marketing themselves).

Who are your clientele/demographics?

I primarily work with service-based business owners, however, I love working with e-commerce shops, brick-and-mortar stores, mom & pop shops – anyone who values having a professional website that accurately represents their brand and their personality. All backgrounds, ages, and identities welcome!

How does your business make money? How does it work?

My clients pay me to write their copy for them. I also serve new and aspiring copywriters in a mentorship capacity, and have several online courses about copywriting and marketing.

Where in the city can we find your profession?

I’m all online, baby!

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

WHY should I choose you? Working with a copywriter is a highly personal experience – so making sure you select one that you get along with (and feel confident in the expertise of!) is key.

What is the best part about what you do? What is the worst part?

Best part = empowering people to show up confidently and skyrocket their brand’s success.

Worst part = having to manage my own time (being your own boss is all fun and games until you actually have to treat yourself like an employee, lol).

What is your favourite joke about your own profession?

Not really a joke but everyone always gets COPYRIGHT confused with COPYWRITING. I write words that sell things; I’m not a trademark lawyer.

Where can we follow you?


PAY IT FORWARD: What is another local business that you love?

Le Petit Hurricane in Prevost! They have the cutest kids’ toys, books, and clothes, and the owner is super nice.


About Emilea Semancik 82 Articles
Emilea Semancik was born in North Vancouver. Emilea has always always wanted to work as a freelance writer and currently writes for the Vancouver Guardian. Taking influence from journalism culture surrounding the great and late Anthony Bourdain, she is a recipe author working towards publishing her own series of books. You can find her food blog on Instagram: