Catherine Dupuis, President-Founder of Dupuis, talks to us about her company and its mission. Dupuis is an innovative Quebec brand specialising in premium hair care products, developed to treat hair loss, increase hair density, and restore women’s confidence through natural and non-medical solutions. She shares the personal reasons behind the creation of her company and addresses the specific issues she aims to solve, especially the lack of information and effective solutions for female hair loss. Catherine describes Dupuis’ clientele, the revenue models, and highlights what sets her products apart in the market. She also discusses the most rewarding and challenging aspects of her work, ending with a touch of humour about her profession.
What is your business called and what does it do?
Dupuis is an innovative Quebec-based brand specialising in premium hair care, specifically designed to treat hair loss, enhance hair density, and restore women’s confidence through effective, non-medical, natural solutions.
What made you want to do this work?
Having personally experienced hair issues that significantly affected my self-confidence, I was driven to search for effective solutions and create Dupuis to help other women regain their beauty and strength, enabling them to feel fully themselves again.
What problem did you want to solve with the business?
Female hair loss is rarely discussed openly and often misunderstood. With Dupuis, I wanted to offer a clear, compassionate, and above all, effective solution to all women suffering from these problems, helping them regain confidence and peace of mind.
Who are your clientele/demographics?
Our clientele primarily consists of women aged 25 to 60 facing issues such as thinning hair, lack of volume, or hair loss related to stress, genetics, postpartum, or pre-menopause.
How does your business make money?
How does it work? Dupuis generates revenue through the sale of specialised premium hair care products directly to customers via our online store, as well as through strategic partnerships with hair salons and distributors throughout Quebec.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
The best question would be: “What sets your products apart from other solutions on the market?” The answer: At Dupuis, we focus on natural, clinically proven formulas without harmful agents, coupled with comprehensive educational support to ensure visible and lasting results for our customers. Each product is specifically designed to address real hair concerns.
What is the best part about what you do? What is the worst part?
The best part is definitely seeing the immediate positive impact we have on our customers’ self-esteem. The worst part is probably constantly fighting misconceptions and prejudices surrounding female hair loss.
What is your favourite joke about your own profession?
“My hair and I are a bit like an old couple: sometimes we lose each other, but in the end, we always find each other again!”
Where can we follow you?
Instagram | LinkedIn | Website
PAY IT FORWARD: What is another local business that you love?
OMY Laboratoires. A Quebec-based company specialising in personalised dermocosmetics, recognised for custom products tailored to each individual’s unique skin needs. They advocate for inclusive and responsible beauty.
