Meet Michael Lord, the creative mind and founder of Lord’s Hot Sauce, a boutique saucery dedicated to producing hot sauces that are as rich in flavour as they are in heat. Headquartered in Montreal, Lord’s Hot Sauce stands out for its commitment to using natural, locally sourced ingredients and employing a unique process of traditional wild fermentation combined with Canadian white oak barrel ageing. This meticulous method not only enhances the sauces’ complex flavour profiles but also promotes gut health, setting their products apart in the crowded hot sauce market.
What is the name of your business, and what products or services does it offer?
Lord’s Hot Sauce is a small-batch saucery dedicated to crafting hot sauces that deliver both exceptional flavour and heat. We use only natural, locally sourced, whole ingredients and combine traditional wild fermentation with Canadian white oak barrel aging. This process not only enhances flavour but also promotes gut health. Our sauces are aged for up to three years, resulting in an unmatched balance of heat and depth—free from preservatives, additives, or artificial ingredients. Every bottle is vegan, gluten-free, and non-GMO.
What inspired you to pursue this line of work?
Before launching Lord’s Hot Sauce, I spent over two decades in the modelling and talent management industry. Throughout my career, I’ve travelled the world and always had a deep appreciation for high-quality, flavourful food. What started as a personal passion project quickly turned into an obsession—creating a hot sauce that truly stands out in both taste and craftsmanship.
What problem did you want to solve with the business?
I wanted to create a hot sauce that wasn’t just about heat but flavour and quality ingredients. Too often, traditional hot sauces focus solely on spice, sacrificing balance and flavour. I set out to change that by using only whole, natural ingredients and a fermentation process that enhances both taste and health benefits.
Who is your target audience or primary customer base?
Lord’s Hot Sauce is for flavour enthusiasts, hot sauce lovers, and anyone who appreciates premium, small-batch, Canadian-made products. Our customers seek bold flavours and high-quality, preservative-free hot sauce that elevates their food.
What is your business model? How does your company generate revenue?
We sell directly through our website and work with select local retailers to bring our hot sauce to customers.
In which areas of the city can your products be found?
Lord’s Hot Sauce is headquartered in Montreal, with production and fermentation taking place in Ontario. Our products are available for purchase across Canada through our website, select retailers and Amazon.
What is a common question potential customers ask when comparing your product to others?
Q: What makes your hot sauce different from others on the market?
A: Lord’s Hot Sauce is all-natural, organic, and made using a unique wild fermentation process in Canadian white oak barrels. This method enhances both flavour and health benefits by introducing natural probiotics. Unlike many commercial hot sauces, our products are completely free from preservatives, GMOs, and additives, ensuring a clean, authentic taste.
What do you enjoy most about your profession/industry? Are there any challenges you find particularly difficult?
I enjoy working at our farm, flavour development and crafting new recipes that we sample and taste as a team. I really enjoy meeting and hearing from customers.
Are there any common stereotypes or humorous misconceptions about your profession? Do you have a favourite joke about your industry?
Most people think hot sauce is only for “Chilli-Heads” and only to make your food extremely hot. We are a saucery and craft flavour that has heat with it. There are varying heat levels so we have a sauce for everyone no matter what your tolerance is, Lord’s can provide flavour for you.
Where can people follow or connect with you online?
Instagram | TikTok | Website | Pinterest
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