In an exclusive interview with Mariela Katz, co-founder of Nutterie, the burgeoning online market specializing in nuts, dried fruits, seeds, and snacks, we delve into the inspiration and mission behind this snack food staple.
What is your business called and what does it do?
Nutterie – we’re the online market for everything nuts, dried fruits, seeds and delicious mixes! Packaged in 1 kg bags, we’ve become a staple in many households across Canada for all cooking & snacking needs! Most recently we’ve been helping a variety of businesses to offer healthy snacks to their teams in the office and it’s been a delight!
What made you want to do this work?
Growing up in Bulgaria, a country with incredible nature, I was surrounded by nuts, dried fruits and seeds all around me. It was something that was part of my childhood – as kids, we’d climb the walnut tree to pick some walnuts and get our hands stained in the process, we’d do hazelnut hunts and stain all of our clothes with mulberries! Later those memories drove me to be passionate about wellbeing and after selling my marketing agency a few years ago, I partnered with my husband who owns an import and wholesale company for all these products in order to create Nutterie.
What problem did you want to solve with the business?
I want to educate & allow people to discover the quality difference in nuts, dried fruits, seeds and mixes when they are fresh all while being affordable AND being delivered straight to their home/office.
Who are your clientele/demographics?
We currently ship Canada-wide and serve a variety of clients. From the wellness-driven woman to the baking lovers, to busy professionals who need a healthy snack to fuel them, the moms who pack Nutterie as snacks and the variety of offices that want to fuel their teams with wholesome snacks! 💚 I’m truly inspired daily by seeing what our clients order and how they consume Nutterie.
How does your business make money? How does it work?
Our business model is simple, you make your selection of nuts, dried fruits, seeds and/or mixes on our Nutterie website and you pass your order online. From there, our team received the order and packed your 1KG bags of Nutterie specifically for your order (allowing ultimate freshness) – from there, they are delivered directly to you!
Where in the city can we find your profession?
There are a few companies with a similar offer – yet no one is skipping the retailer (like we are) in order to increase freshness and decrease prices. Because of the partnership with our importer sister company, we’re able to offer incredible quality products. Did you know that some nuts can have up to 21 different grades of quality? Wild right?
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
We often get asked about what sets us apart from other companies who sell products of the same category.. and the answer is simple: quality, practicality and price
Allow me to elaborate:
– Quality: I think every company will claim that they offer great quality but at Nutterie we truly take that into account. We don’t simply buy products to resell them with a markup – all of the products are carefully sourced from a variety of farms all over the world, most of which our sister company has met and has longstanding relationships with – the knowledge of the product runs deep and that’s what allows us to have such incredible fresh products.
– Practicality: Although I love the in-person experience, there is nothing like getting your favorite snacks delivered directly to your office or home door! Our clients often order a variety of products making their orders 10KG+ and we want to save everyone that trip haha – so we deliver to you 🙂
What is the best part about what you do? What is the worst part?
I would say the best part for me as a business owner and ultimately a people’s person is the daily inspiration I get from seeing the different ways our clients order and use our products! Meeting business owners who are looking for healthy snack solutions for their office is very rewarding too – I get to be part of a much bigger solution and daily lifestyle they are looking to bring in! Lastly, I love product development and coming up with new mixes and recipes – that’s the foodie in me!
What is your favourite joke about your own profession?
When people call me the nut girl/lady – you just gotta love it!
Where can we follow you?
PAY IT FORWARD: What is another local business that you love?
Green Glow Healthbar, Seed Me and Plantera
