Homegrown Business: Julie Etienne, Founder of Bijoux Mademoiselle Jules

Bijoux Mademoiselle Jules is an inclusive versatile jewelry line founded by the content creator Julie Etienne known under the name of “Mademoiselle Jules”. We spoke with Julie Etienne to find out more about them.

Bijoux Mademoiselle Jules

What is your business called and what does it do?

Mademoiselle Jules is a jewelry line for EVERY-BODY, all genders, all ages and all budgets! With the ability to reinvent your look by simply changing the charms, our brand emphasizes versatility, interchangeability and easy style.

What made you want to do this work?

I felt it was a gap in the market to have a jewelry line that’s a concept line… With interchangeability, makes it fun & playful and easy!

I also have a love for accessories, I find they add the missing touch to any outfit.

What problem did you want to solve with the business?

I added the aspect of colour therapy to the line to have fun with the colours and elevate your look while enhancing your mood, all in one.

Who are your clientele/demographics?

EVERY-BODY, we’re targeting ANY & everybody. There are no specifics here, and we like it that way!

How does your business make money? How does it work?

We’re a start-up for now, but we make money from our jewelry.

Where in Montreal can we find your profession?

On our website!

Bijoux Mademoiselle Jules

What is the best part about what you do? What is the worst part?

The best part: creativity, designing the jewelry

The worst part: waiting for stock!

What are your social media channels?

@bymademoisellejules | @mademoisellejules

PAY IT FORWARD: What is another Montreal business that you love?

I love to support all my local people and businesses, but for right now, I really am focusing on supporting restaurants that are local to us- as they were hit so hard during covid.



About Sofia Touboul 160 Articles
Multicultural artist and videographer. Her French and Colombian parents and her childhood in Israel led to a severe coffee, croissant, and shakshuka addiction. Obsessed with Instagram, she loves to share her life experiences. Follow Sofía on Instagram @sofiatouboul