Homegrown Business: Claudia Vitorino of Vitorino Beauty

Vitorino Beauty is a local business of mobile beauty experts specializing in enhanced professional hair and make-up makeovers providing on-location services for various occasions. We talked with Claudia Vitorino, founder, CEO, and lead makeup artist at Vitorino Beauty to learn more about them.

Vitorino Beauty

What is your business called and what does it do?

My business is called Vitorino Beauty. We are a mobile team of experts specializing in enhanced hair and makeup makeovers. We provide on-location services for various occasions such as weddings, photo shoots, fashion events, proms, destination weddings and any other special events where professional makeup and hairstyling are desired.

What is your business called and what does it do?

My business is called Vitorino Beauty. We are a mobile team of experts specializing in enhanced hair and makeup makeovers. We provide on-location services for various occasions such as weddings, photo shoots, fashion events, proms, destination weddings and any other special events where professional makeup and hairstyling are desired.

What made you want to do this work?

From a young age, I was always fascinated by the transformative power of makeup. I saw how it could boost someone’s confidence and help them feel beautiful both inside and out. This passion for beauty, combined with my artistic inclination and my entrepreneurial spirit, led me to pursue a career as a professional makeup artist and build a business.

What problem did you want to solve with the business?
The primary problem we wanted to address with Vitorino Beauty was the inconvenience of clients having to travel to a salon or studio for their hair and makeup needs. By offering a mobile service, we bring the salon experience directly to our clients’ preferred locations, saving them time and providing them with personalized attention and convenience.

Who are your clientele/demographics?
Our clientele consists of individuals from diverse backgrounds and ages who are looking for professional hair and makeup services. We cater to brides, bridal parties, models, actors, celebrities, and anyone else seeking a high-quality and personalized beauty experience for special occasions or events.

How does your business make money? How does it work?

Vitorino Beauty generates revenue by charging for our makeup and hairstyling services. Clients can book our team for their desired event or occasion, and we charge a fee based on the complexity of the makeup and hairstyle requested, the number of individuals being serviced, and the location of the appointment. We also offer additional services such as consultations, trials, and personalized beauty packages.

Where in the city can we find your profession?

As a mobile makeup and hairstyling team, we don’t have a physical location. We provide our services at the client’s preferred venue, whether it’s their home, a hotel, a wedding venue, or any other location where they need our expertise.
Vitorino Beauty

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

Prospective customers could ask, “What sets your makeup and hairstyling services apart from others?”
The answer would be: “At Vitorino Beauty, we pride ourselves on our team of expert artists who stay updated with the latest trends, techniques, and products in the industry. We also focus on providing personalized attention to our clients, understanding their unique preferences and bringing their vision to life. Our mobile service brings the salon experience directly to you, ensuring convenience and a stress-free beauty transformation.”

What is the best part about what you do? What is the worst part?

The best part of being a makeup artist is witnessing the incredible transformation and confidence boost in my clients when they see themselves in the mirror after their makeover. It’s a rewarding feeling to know that I’ve played a part in making someone feel their best. The worst part can be the pressure of meeting tight deadlines or working in challenging environments, such as extreme weather conditions or limited space, but the joy of my client’s satisfaction always outweighs any challenges.

What is your favourite joke about your own profession?

As a makeup artist, one of my favourite jokes is: “Why did the makeup artist break up with their eyeshadow palette? Because it couldn’t commit to just one look!”��

Where can we follow you?

You can follow us on our social media channels: @vitorino.beauty and @makeupbyclaudiav on Instagram and our website to book your next glam appointment!

PAY IT FORWARD: What is another local business that you love?

One local business that I truly admire is Beauté Star. They have established themselves as pioneers in the industry by supplying top-quality hairstyling products specifically designed for professional hair salons. Their dedication to providing innovative and reliable products, along with their direct-to-consumer website, has made them a go-to choice not only for professionals but also for individuals seeking salon-worthy results at home.
We are lucky enough to have them as part of our partners at Vitorino Beauty. Beauté Star ensures that our hair stylists have access to the finest hairstyling products, allowing us to deliver exceptional results to our clients.

 

 

About Demian Vernieri 398 Articles
Demian is an Argentinian retired musician, avid gamer and editor for the Montréal Guardian, Toronto Guardian, Calgary Guardian and Vancouver Guardian websites.