Homegrown Business: Marie-Andrée Pelletier-Cyr of Leonardo studio design

Leonardo studio design is a woman-owned graphic design studio specializing in branding creation. We spoke with Marie-Andrée Pelletier-Cyr, Founder and Creative Director, to find out more about them.

Leonardo studio design

What is your business called and what does it do?

Leonardo studio design. We are a woman-owned graphic design studio specializing in branding creation. From logo to website, through packaging and editorial design, we love to visually elevate everything we can.

What made you want to do this work?

Mostly curiosity and a natural interest in the visual elements surrounding daily life. For us it is more than a job, it is a way to express our vision and share good times with passionate people.

What problem did you want to solve with the business?

There are a lot of excellent studios in our field. However, we wanted to offer an easygoing service, where clients feel comfortable reaching out to us even if they don’t know much – or anything – about design. Listening, transparency and creativity are our priorities. We want to make it an enriching human experience for everyone. With that usually comes the quality of the project.

Who are your clientele/demographics?

From local start-ups to Global companies, we feel really lucky to collaborate with such a wide range of subjects. It doesn’t matter if they are located in Rosemont or in San Francisco, a connection grows with them all.

How does your business make money? How does it work?

We respond to our client’s needs by creating a visual identity, a series of packaging, a book layout or even a photo direction. Our goal is to reflect the personality of the brand, to make sure that everything is as thought out and authentic as possible. The cost is evaluated according to the workload.

Where in Montreal can we find your profession?

Hochelaga.

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

Cost is definitely a factor, but asking questions about the process and vision of the creative studio is also very important. There has to be a good fit because they’ll be working as a team. The client must also be able to trust the studio to develop something that might be emotionally demanding. It’s not unusual to see clients think it’s going to be a snap before they realize it’s actually a lot of changes to process, and many questions need to be answered. Our approach is based on support, we explain our recommendation and highlight the stakes as well as the strengths. We ensure that everyone has a clear vision.

What is the best part about what you do? What is the worst part?

Best: It’s inspiring to work with passionate people on creative projects and satisfying to see the work done collectively live on and shine.

Worst: It’s hard to call it a day, to stop. You can always keep improving and pushing.

What is your favourite joke about your own profession?

“My neighbour can do it for 50$, he has photoshop”

Leonardo studio design

What are your social media channels?

InstagramBehance

PAY IT FORWARD: What is another Montreal business that you love?

Marc-Olivier Bécotte, photographer (represented by Mom Industries)

Goye, artiste céramiste

Alice Picard, multidisciplinary artist

Julie Béliveau, osteopath (to fix our bad working postures)

 

 

About Sofia Touboul 144 Articles
Multicultural artist and videographer. Her French and Colombian parents and her childhood in Israel led to a severe coffee, croissant, and shakshuka addiction. Obsessed with Instagram, she loves to share her life experiences. Follow Sofía on Instagram @sofiatouboul