Homegrown Business: Matthew Baloukas & Verra Awad of Louks Brewery

Louks Brewery is a micro-brewery based in Quebec. We spoke with Matthew Baloukas, co-founder and co-owner, and with Verra Awad, co-owner and marketing director of Louks Brewery, to find out more about them.

Louks Brewery

What is your business called and what does it do?

Louks Brewery

We manufacture and distribute craft beer around Quebec.

What made you want to do this work?

We always had a passion for craft beer and wanted to create something that can bring simplicity to this industry.

What problem did you want to solve with the business?

Our goal at Louks Brewery is to educate consumers about craft beer and introduce quality products.

Who are your clientele/demographics?

Anyone between the ages of 19 and 70 years old. Craft beer is seen as a luxury good due to its higher price point. Therefore, our audience tends to have a higher disposable income. We create a range of differentiated products to appeal to all tastes.

How does your business make money? How does it work?

We distribute our products to retail stores and restaurants. We also have a taproom located in Dorval near the YUL airport where people can come and enjoy beer and the full Louks experience in-house.

Louks Brewery

Where in Montreal can we find your profession?

We are located at 777 avenue Lajoie Dorval, Québec, Canada H9P 1G7

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

A lot of customers will ask what our brewing size is. We are a smaller brewery, therefore every beer we brew is exclusive. This allows us to always make sure our consumers have the freshest product out there. Also, at Louks Brewery, everything is done in-house, from designing the labels, recipe creation, brewing the beer and packaging the product.

What is the best part about what you do? What is the worst part?

The best part of owning a microbrewery is that we get to be creative and fuel our customers with good vibes

The worst part is that brewing beer isn’t an instant result. To produce a beer it takes a minimum of 10 days from start to finish.

What is your favourite joke about your own profession?

Brewing beer is 10% brewing the actual beer and 90% is janitorial work.

What are your social media channels?

Instagram | Facebook

PAY IT FORWARD: What is another Montreal business that you love?

Stem Bar

They are a very cool/trendy restaurant in Little Burgundy. Their menu is delicious. We brewed a special beer just for their restaurant.



About Sofia Touboul 160 Articles
Multicultural artist and videographer. Her French and Colombian parents and her childhood in Israel led to a severe coffee, croissant, and shakshuka addiction. Obsessed with Instagram, she loves to share her life experiences. Follow Sofía on Instagram @sofiatouboul