Homegrown Business: Edouard Verhaeghe of Le Sublime

Introducing our new friend Edouard, the creative mind behind Le Sublime, where the art of crafting exquisite infused spirits meets innovation and tradition. As the founder and CEO, Edouard brings the flavors of the Caribbean to Canadian shores with a unique blend of dried organic fruits and spices, offering customers the opportunity to create their own infused spirits effortlessly at home.

Le Sublime

What is your business called and what does it do?

At Le Sublime, we imagine, create and sell a mix of dried organic fruits and spices to help people make their own infused spirit at home easily.

Our concept is simple:

1. Choose your recipe

2. Add your spirit (or non-alcoholic spirit)

3. Let infuse for one month

a. At room temp if made with alcohol

b. In the fridge if made with non-alcoholic product

4. Cheers! 🍸

What made you want to do this work?

When I first arrived in Quebec in 2019, there were no options on the market to get any Rhum Arrangé, so I decided to create Le Sublime and bring the traditional drink of the Carribean Island to Canada!

What problem did you want to solve with the business?

The lack of options for infused rum or spirits.

Who are your clientele/demographics?

Everybody who enjoys a good glass with natural taste!

How does your business make money? How does it work?

By selling our product to customers, businesses and corporate gifts/events.

Where in the city can we find your profession?

We are located in Montreal, you can find points of sale here.

Le Sublime

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

People always ask what we are doing, and what are our products for, as infused spirits are not popular in Canada. Our answer is always: give it a try and please stop drinking rum&coke! Use organic products instead!!

What is the best part about what you do? What is the worst part?

We make people discover new kinds of spirits, and that is the best part.

The « hard » part, not the worst, is to make people understand that good products take time to be created, and so is our product: you should wait for one month for infusion before you can taste it. So anticipate and start your infusion now to be ready for summer ☀️

What is your favourite joke about your own profession?

I did my studies in renewable energies, I am an engineer: and my job is to sell mix to make your infused spirit! Nothing related to my studies, except the fact that I pay attention to the quality of the products I use, I select organic ones only and we are always working with local suppliers or distributors.

Local – handmade – organic: that’s the key to good taste.

Where can we follow you?

InstagramFacebookWebsite

PAY IT FORWARD: What is another local business that you love?

My buddies at La Sauce: for your spicy sauces for BBQ!! 🌶️

 

About Emilea Semancik 82 Articles
Emilea Semancik was born in North Vancouver. Emilea has always always wanted to work as a freelance writer and currently writes for the Vancouver Guardian. Taking influence from journalism culture surrounding the great and late Anthony Bourdain, she is a recipe author working towards publishing her own series of books. You can find her food blog on Instagram: