Homegrown Business: Valérie Poulin, Co-Founder and CEO of Danse Bloom

Danse Bloom is a platform that connects the dance ecosystem on the international scene. We spoke with Valérie Poulin, dance entrepreneur and co-founder and CEO of Danse Bloom, to learn more about what they do.

Danse Bloom
Danse Bloom – Photo by: Laura Zeke

What is your business called and what does it do?

Danse Bloom is a platform that connects the dance ecosystem on the international scene. We allow creators to develop their niche audience while contributing to the natural monetization of their art. The app helps to develop the dance market, centralizes resources and builds an engaged community. Dance artists and organizations use it to explore upcoming events, discover portfolios and grow their artistic network in real-time, in addition to listing or researching opportunities in the dance industry.

We just launched our beta version in January 2023. You can join the waitlist for the pre-launch in Canada right here!

What made you want to do this work?

I started dancing at the age of 7 and never stopped. It’s always been my passion and my identity was created around this art form. With my co-founder, Robbert-Jan Brems (who’s also my husband), we joined forces to create the best tool possible so artists can focus on creation.

Our main objective is to change the lifecycle of art by making it sustainable and making sure the dance ecosystem is ready for the future of technology.

What problem did you want to solve with the business?

1 – the lack of opportunities to monetize the art of dance;

2 – the lack of accessibility to information in the dance community;

3 – the need to understand and connect with the ecosystem;

4 – the need for a digital space entirely dedicated to dance.

Who are your clientele/demographics?

We’re all about dance! Everyone is welcome on the app.

How does your business make money? How does it work?

Danse Bloom has at heart the career development of young artists. We want the next generation of artists to say “yes” to an artistic career. That’s why the app is free for Aspiring Artists, so they can learn how to create their first portfolio. Artists and businesses can subscribe to the right memberships based on their needs. We offer a transactional service, so independent artists, dance studios and presenters can sell and promote their performances, classes and workshops directly on the app.

Where in the city can we find your profession?

As entrepreneurs, you can find us everywhere! You just need a great idea and lots of time to dedicate to your mission.

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

Question: Why Danse Bloom?

Answer: Because we’re doing this for the right reasons. We truly care and we will do everything we can to support artists in all stages of their careers the best way we can.

Danse Bloom
Dancer: Erin Lum – Photo by: Nicole Yen

What is the best part about what you do? What is the worst part?

What I love most is when I’m meeting aspiring young artists. I love seeing their eyes light up when we talk about dance! I was a dance teacher for many years and now that my work is mainly behind my screen, I really enjoy in-person moments with young artists. The difficult part for me is definitely waiting for development to be completed. ��Patience is key to success!

What is your favourite joke about your own profession?

It’s more of an assumption than a joke: That you need to work 60 hours a week as entrepreneurs. Personally, I don’t agree and my body just couldn’t handle that type of pressure.

Over the years, I learnt to work efficiently and to say no. I prefer to focus on a work-life balance and making sure that I’m in a positive mental state; otherwise, it will affect my team. Our mental health is much more important than our businesses.

Where can we follow you?

Website | Instagram | Facebook | LinkedIn

PAY IT FORWARD: What is another local business that you love?

Shout out to my friend’s entrepreneurs from Montréal:

Lachapelle Atelier is a trendy inclusive clothing company made in Montreal.

Étymologie is a scientific, sustainably-driven skincare harnessing the power of innovative botanicals and clinically proven active ingredients.

Gallea is the largest growing online gallery in Canada and exhibiting venues network.

Andrea Peña & Artists is one of my favourite multi-media dance companies in Montreal.



About Demian Vernieri 428 Articles
Demian is an Argentinian retired musician, avid gamer and editor for the Montréal Guardian, Toronto Guardian, Calgary Guardian and Vancouver Guardian websites.