Amanda Wan is a Montreal-based content creator, podcast host, and founder of Wan Media. As an Asian queer creative passionate about pop culture, lifestyle, and entrepreneurship, she builds platforms that spotlight ambitious women and underrepresented voices. She hosts The Layers of Us, a podcast exploring identity, growth, relationships, and the layered experiences that shape who we become. Through honest, emotionally nuanced conversations, Amanda creates space for vulnerability and ambition to coexist.
She also runs Behind the Music, a music interview video vlog where she sits down with emerging and established artists to unpack the stories behind their songs and creative journeys. Blending long-form interviews, short-form storytelling, and behind-the-scenes content, Amanda merges authenticity with strategy. Beyond content creation, she works as a podcast editor and social media strategist, helping creators and brands transform their ideas into meaningful digital presence rooted in connection and community.
What is your channel called and what is it about?
I run multiple platforms that each explore storytelling in different ways. The Layers of Us is my podcast focused on identity, growth, relationships, and the layered experiences that shape who we become. Behind the Music is my music interview video blog where I sit down with emerging and established artists to unpack the stories behind their songs and creative journeys. On my personal platform, @itsamandawan, I share lifestyle, pop culture, queer and behind-the-scenes moments of building a creative business. Across everything I create, the common thread is honest conversation, ambition, and making people feel seen while inspiring them to build boldly.
When did you start it? What motivated you at the beginning?
I started creating in my early teens as both an escape and a way to find community. The internet felt like a place where I could express myself freely, explore my identity, and connect with people who understood the things I was navigating. As I grew older, that creative outlet evolved into something more intentional. I realized I craved deeper conversations than what social media typically offered, so I began building platforms where women and creatives could speak honestly about ambition, money, identity, relationships, and growth – especially as someone navigating entrepreneurship and queerness myself.
Who were you inspired by? Any influences?
I’ve always been inspired by strong female interviewers and founders who built platforms around conversation, women who weren’t afraid to ask bold questions. I’m also heavily influenced by pop culture, storytelling-driven creators, and founders who document their journeys in real time.
How would you describe your audience?
My audience is ambitious, self-aware, and evolving. A lot of them are twenty-something women navigating career shifts, identity, relationships, and entrepreneurship. Many are creatives or aspiring founders who want both emotional depth and practical strategy.
What is your creative process? Do you have people who work with you?
Most ideas start with curiosity, a question I can’t stop thinking about. I build episodes around themes, research my guests deeply, and map out emotional beats in conversations. I run Wan Media, so I handle a lot in-house, editing, strategy, and production, but I collaborate with clients and creators regularly through my agency.
How do you monetize your content? Do you also have another job?
I monetize through brand partnerships, podcast editing services, social media management, and digital products. Wan Media is my primary business, where I help creators and brands with editing and strategy, so my content and company work hand-in-hand.
What is your favourite piece of content you have created?
I love this because it was my first true deep dive into a new direction I’m taking, music interviews!
What is the best part about what you do? What is the worst part?
The best part is the conversations. Hearing someone say, “I’ve never shared that before,” is such an honour. The hardest part is the pressure to constantly create and stay visible while also running a business behind the scenes.
What are your future plans for your channel?
I want to expand into the music world, grow the YouTube presence, and build a stronger community. I’m focused on depth over virality and creating content that has longevity.
Where can we follow you?
PAY IT FORWARD: What is another Canadian content creator that you love?
I love creators who blend identity and ambition beautifully. I’d love to shout out Victoria Rodríguez-Carnevale
